About Emily Rubin Persons, PCC
ADHD Life Coach
My Mission
Living with ADHD can feel overwhelming—like you’re constantly falling behind, struggling to focus, or fighting against a world that doesn’t quite understand how your brain works. My mission is to help bring clarity, confidence, and calm to those navigating this journey. ADHD doesn’t have to define you or hold you back—with the right support, you can harness your strengths, build new strategies, and create a life that feels balanced, fulfilling, and uniquely yours.
My Journey
My ADHD journey started when my youngest son was diagnosed in fifth grade. At first, I was flooded with guilt—how had we all missed the signs? But that guilt quickly turned into determination. His struggles—frustration with schoolwork, emotional outbursts, hyperfocus on certain activities—weren’t personal failures. They were symptoms of ADHD. And once I understood that, everything changed.
I dove into research, devouring the work of experts like Dr. Ned Hallowell, Dr. Russell Barkley, and Dr. Ross Greene. I found comfort and insight in podcasts like Faster than Normal, Distraction, and Attention Talk Radio, and books by Caroline Maguire, Kathleen Nadeau, Chris Dendy, and Michelle Garcia Winner. Every new piece of knowledge helped me support my son—and it opened my eyes to just how many people were struggling in the same way.
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The more I learned about ADHD, the more I realized how much I wanted to help others facing the same challenges. Living with ADHD doesn’t have to be overwhelming. As I gained a deeper understanding of the impact of undiagnosed or untreated ADHD and executive function struggles, I saw how it affects not just academics, but also self-esteem, relationships, and mental health. ADHD can feel like a roller coaster, but with the right strategies, support, and mindset shifts, it’s entirely possible to thrive.
My Training & Experience
I am a certified ADHD Coach from The ADD Coach Academy (ADDCA) and PCC certified from the International Coaching Federation. I’ve also completed certified courses with JST Coaching, Connected Pathways (executive function training), The Art of Inspiring Students to Study, and the National Association of Productivity and Organizing (NAPO).
Beyond my formal training, my experience is deeply personal. I’ve seen firsthand the challenges raising while raising my amazing three young adult sons—each with their own unique brain wiring (dyslexia, weak executive function, and ADHD). Parenting, coaching, ongoing research, attending conferences, and volunteer work - you could say I have a master’s degree in all of it! Also, my 12 years as a public school board trustee and 22+ years import/export entrepreneur bring a wealth of perspectives to my clients.
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In addition to 1:1 coaching, I conduct workshops at adult education programs, am a guest speaker at schools to help teachers with classroom strategies for teaching to all the brains in the room, volunteer with CHADD and am the co-chair for the ADHD Conference.
Who I Help
I work with adults and student in college & high school who are tired of the frustration and ready to take control of their ADHD. Whether you’re overwhelmed by disorganization, battling procrastination, or just want to feel more in charge of your life, I’ll help you build systems that work for you.
It’s never too early—or too late—to strengthen your executive function skills, create structure, and step into the life you deserve. I know that with coaching and education, ADHD, or any neurodiverse diagnosis, doesn’t have to be so hard!
I welcome the opportunity to talk with you about how coaching can help.
